I had to look at a lot of examples of design from this era to really know how to approach this one. In the end I went with an iconic mark that combines the K and 5 and extends into a surrounding emblem to make it look unique and distinguished. The client wanted it to look like something you would see before an old television show. The goal for this logo was to create a retro look, but not just any retro look.

I was so happy with how this design came out that I featured it on my portfolio. For the fonts I used a pairing of Acre and Dynalight - one of my favorite duos that I listed in an article about logo font pairings I wrote last year. My approach for this logo was to place a subtle thumbtack (for “sticking”) within the negative space of the letter S and use that as an icon. The overarching theme of this writing service is that they specialize in writing content for the web that prevents users from bouncing (or leaving the site without clicking on anything else,) so they essentially “stick” around. Sticky Site Content is a writing service.

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